Manager, Paid Search
New
R
Real ChemistryHealthcare Marketing
Remotely within the US, eastern business hoursFull-TimeManager
Salary65,000 - 80,000 USD per year
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Job Details
- Experience
- 1-3 years
- Required Skills
- Budget management
Requirements
- Minimum of 1-3 years of campaign management experience in SEM platforms.
- Comfortable working in technical platforms and Search Engine Desktop Tools such as Google AdWords Editor, Microsoft Ads Editor, and SA360.
- Proficiency with analytics platforms including GA4 and Adobe Analytics.
- In-depth understanding of the functionality and strategies behind search media driven campaigns.
- Exceptional project management skills with the ability to work under pressure, meet deadlines, and manage budgets.
- Understanding of strategy in the service of different KPIs (CPA, Impression Share/SOV, CPL).
- Experience communicating with clients and vendors from pitching to delivering analysis.
Responsibilities
- Lead the day-to-day supervision of client paid search programs including strategic approaches, bid recommendations, execution details, budgets and accounting.
- Understand the client’s product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on a regular basis.
- Monitor, track, and evaluate campaign performance analytics based on client KPI targets and baselines.
- Collaborate with internal team and client peers to support strategic solutions that respond to business and communications challenges.
- Stay current on industry trends and latest updates regarding tools such as AdWords, Bing, and Bid Management Platforms.
- Build POVs, standard methodologies, and key process documentation.
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