Growth Marketing Manager, Paid Channels
R
RunwayArtificial Intelligence
Open to hiring remote across the USFull-TimeMiddle
Salary$150K - $200K; $150K – $200K
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Job Details
- Experience
- 4+ years
- Required Skills
- SQLBudget management
Requirements
- 4+ years of experience managing paid search campaigns.
- Direct ownership experience of seven-figure budgets.
- Deep expertise in Google Ads, including Smart Bidding, tCPA/tROAS, Performance Max, and search term hygiene.
- Proven track record running incrementality tests like geo holdouts and lift studies.
- Fluency in funnel economics such as CAC, LTV, and cost-per-acquisition.
- Proficiency in data analysis, including SQL and tools like GA4 or Mixpanel.
- Rigorous experimental discipline and opinionated written communication skills.
- Bonus: Experience in subscription/freemium or consumer SaaS.
- Bonus: Experience in international or multi-market paid search.
- Bonus: Familiarity with attribution plumbing including click IDs and server-side tracking.
Responsibilities
- Manage daily operations of Google Ads and ChatGPT Ads including campaign structure, keywords, bids, and budgets.
- Own the cost-per-acquisition (CPA) target and manage the full funnel from impression to subscription.
- Execute a continuous test roadmap including bidding strategies, ad copy, and landing page experiments.
- Prove marketing incrementality using geo holdouts, conversion-lift studies, and pause tests.
- Allocate and reallocate spend across US and international markets based on performance.
- Develop and implement strategies for new emerging bidding platforms.
- Provide daily and weekly data-driven reporting to stakeholders.
- Partner with creative, product marketing, and engineering teams on tracking, attribution, and landing page conversion.
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