Senior Paid Media Campaign Manager
New
A
AgentDigital Marketing
Remote, Central/South America, CT, USAContractSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ Years
- Required Skills
- Lead Generation
Requirements
- 5+ years of hands-on experience in paid media, specifically in Meta Ads Manager and LinkedIn Campaign Manager.
- Proven track record managing full-funnel lead generation campaigns with measurable ROI.
- Technical expertise in setting up and troubleshooting Meta CAPI, Meta Pixel, GTM, and GA4 event tracking.
- Ability to manage multiple complex client accounts concurrently.
- Fluency in written and spoken English.
- Availability to work during standard U.S. Central Time (CT) business hours.
- Experience in Higher Education, B2B, financial services, or healthcare industries (preferred).
- Prior agency experience (preferred).
- Relevant certifications such as Meta Blueprint, LinkedIn Marketing Labs, or Google Analytics/Tag Manager (preferred).
- Experience with Reddit Ads, Google Ads, or Microsoft Ads (preferred).
Responsibilities
- Build, launch, manage, and optimize multi-channel performance media campaigns across Meta Ads Manager and LinkedIn Campaign Manager.
- Manage campaign budgets, pacing, custom/lookalike audiences, retargeting pools, and native LinkedIn Lead Gen Forms.
- Independently set up, validate, and troubleshoot Meta Pixel, custom conversion events, Meta Conversions API (CAPI), GA4, and Google Tag Manager (GTM).
- Conduct thorough pre-launch QA across all ad builds, creative, copy, and tracking setups.
- Extract actionable performance insights for client-facing reporting.
- Assist Paid Search Lead with QA, link testing, and conversion tracking validation on Google Ads and Microsoft Ads.
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