Director of B2B Marketing & Sales Enablement
New
H
Health-E CommerceDigital health benefits
100% remote within the United States, Must be able to work EST hoursFull-TimeDirector
Salary$130,000 - 160,000
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Job Details
- Experience
- 8+ years of experience in B2B or B2B2C sales enablement, commercial L&D, revenue operations, or closely related roles, with at least 4+ years leading teams.
- Required Skills
- Project ManagementBusiness IntelligenceData AnalysisCRM
Requirements
- 8+ years of experience in B2B/B2B2C sales enablement, commercial L&D, or revenue operations.
- 4+ years of experience leading teams.
- Domain experience in healthcare, health benefits, or digital health (e.g., HSAs/FSAs).
- Track record of scaling enablement in high-growth, investor-backed environments.
- Strong understanding of complex, multi-stakeholder sales cycles involving employers, TPAs, and payers.
- Demonstrated ability to design, implement, and measure end-to-end enablement programs.
- Hands-on experience with modern sales/enablement tools (CRM, LMS, LXP, content management, conversation intelligence).
- Analytical fluency to tie enablement initiatives to business outcomes.
- Background in instructional design or learning experience design for adult learners.
- Familiarity with AI-enabled tools for content and knowledge management.
- Bachelor's degree in Business, Marketing, Education, or Healthcare Administration.
- Willingness to travel periodically up to 10%.
Responsibilities
- Define and own a multi-year sales enablement strategy aligned to company growth, KPIs, and channel strategy.
- Design and execute role-based onboarding for B2B sales and partner success teams.
- Build curricula covering tax-advantaged health account fundamentals, product portfolios, and sales methodologies.
- Develop and govern content including messaging frameworks, pitch decks, discovery guides, and ROI calculators.
- Partner with sales to standardize processes and integrate methodology into pipeline reviews and deal strategy sessions.
- Maintain dashboards to link enablement programs to commercial outcomes and conduct regular field listening.
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