Content Marketing Manager
New
H
Higher LogicMarketing Technology / SaaS
A remote working environment, with access to Higher Logic’s Arlington-area headquarters for employees located near Washington, D.C.Full-TimeMiddle
SalaryCompetitive compensation.
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Job Details
- Experience
- At least three years of relevant experience in content marketing, editorial, communications, or a related field.
- Required Skills
- Project ManagementSalesforceSEOWordPressHubSpot
Requirements
- At least three years of relevant experience in content marketing, editorial, communications, or a related field.
- Experience writing and editing both long-form and short-form content for multiple formats.
- Working knowledge of SEO principles and their application to content creation.
- Comfort using AI-powered tools and documented workflows to accelerate content development.
- Strong editorial judgment and the ability to turn complex or loosely defined topics into accessible, audience-focused content.
- Strong project-management and organizational skills, with the ability to manage multiple projects and deadlines.
- Comfort using performance data to evaluate content and inform future work.
- Experience collaborating with designers, marketers, subject matter experts, and other stakeholders.
- Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent relevant professional experience.
Responsibilities
- Create blog posts, ebooks, guides, webinar content, website copy, organic social content, and occasional email or campaign copy.
- Contribute ideas to the broader editorial calendar by identifying audience needs, industry developments, and timely content opportunities.
- Manage assigned content projects from initial concept through research, drafting, stakeholder review, revision, publication, and promotion.
- Help manage Higher Logic’s organic social media channels, including content planning, writing, scheduling, publishing, engagement, and performance reporting.
- Interview and collaborate with subject matter experts to translate complex ideas into clear and useful content.
- Apply SEO and digital discoverability best practices to content planning and production.
- Manage freelance writers and other external content partners including briefs, feedback, and quality control.
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