Playable Ads Strategist
New
V
VoodooMobile Gaming
Full remote for candidates based abroad, with relocation to Paris subject to discussion. Hybrid for candidates based in France.Full-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- At least 3 years
- Required Skills
- Project ManagementData Analysis
Requirements
- At least 3 years of experience in the Creative Production segment
- Exceptional project management skills
- Strong ability to develop detailed playable briefs
- Knowledge of the mobile apps industry and ability to benchmark and brainstorm innovative ideas
- Good eye for design and capability to articulate design decisions
- Previous experience in a creative or art direction role working with third-party providers
- Technical background in playables is highly appreciated
- Entrepreneurial mindset and ability to adapt to a high-paced environment
- Fluency in English
Responsibilities
- Analyze playable performance to extract actionable insights and drive iterative improvements
- Benchmark market trends and ad networks to uncover opportunities for ideation and creative differentiation
- Define and craft playable briefs combining performance data, game feel expertise, and strong art direction
- Monitor and optimize playable performance over time, shaping strategies to continuously improve engagement and conversion
- Partner closely with cross-functional teams like Product, User Acquisition, Video, and Analytics to align production priorities
- Proactively identify and implement process and product improvements to elevate playable development efficiency
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