UGC Video Creative Strategist
W
WhitecollarsDTC E-commerce
United States. United Kingdom. Brazil. Argentina. MexicoFull-TimeMiddle
SalaryHighly competitive compensation package with uncapped performance bonus tied to a percentage of ad spend when targets are met.
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Job Details
- Languages
- Excellent written and spoken English, with native-level understanding of Western communication, culture, humor, social media behavior, and consumer language.
- Required Skills
- Data Analysis
Requirements
- Proven experience as a UGC Creative Strategist, UGC Video Strategist, or Creative Producer in the DTC/e-commerce space.
- Verifiable track record of creating or scaling profitable UGC video ads with demonstrated results.
- Portfolio of real UGC/performance video ads (not static designs or organic-only content).
- Deep understanding of direct-response advertising and performance creative principles.
- Exceptional UGC scriptwriting and direct-response copywriting skills.
- Strong understanding of hooks, angles, avatars, pain points, objections, and storytelling.
- Experience creating creative specifically for paid acquisition.
- Understanding of DTC funnels, offers, and landing pages.
- Experience working with Meta Ads and performance marketing teams.
- Native-level understanding of Western communication, culture, humor, and consumer language.
- High creative judgment and ability to quickly recognize strong versus weak creative.
- Highly analytical with the ability to interpret data to inform creative decisions.
Responsibilities
- Own the UGC video creative strategy across the brand's paid social channels, focusing on Meta and performance platforms.
- Identify high-potential customer avatars, pain points, and purchasing triggers to develop fresh creative concepts.
- Write high-converting UGC video scripts including hooks, storytelling, and CTAs.
- Manage the end-to-end creative process: concept, script, creator briefs, production, editing, and final ad.
- Analyze creative performance using metrics like hook rate, CTR, CVR, CPA, and ROAS to guide iterations.
- Conduct ongoing research across social and advertising channels to identify emerging creative trends and competitor insights.
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