UA Creative Strategist
M
Mode.IncMobile Apps
We are a 100% remote-first, global company.Full-TimeMiddle
SalaryA competitive compensation package.
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Job Details
- Experience
- 2-5 years of experience
- Required Skills
- Data AnalysisContent management
Requirements
- 2-5 years of experience in creative strategy, performance creative, or UA-focused creative direction for consumer apps.
- Proven ability to write briefs and scripts for high-performing paid social/video ad creative at scale.
- Familiarity with rewarded/earn, gaming, or utility app categories.
- AI-Native: proficient in AI tools for concepting, video generation, or scripting (e.g., Claude Code, Higgsfield).
- Experience directing distributed production teams including in-house producers and freelance editors.
- Data-informed: comfortable using performance data to prioritize and refine creative direction.
- Experience hiring and managing UGC/content creators for ad production.
- Strong communication skills for translating brand vision into clear, executable briefs.
Responsibilities
- Own creative strategy for a dedicated app vertical by developing concepts, briefs, and scripts.
- Partner with the Ad Creative Lead on creative vision, brand consistency, and team brainstorms.
- Write briefs and scripts targeting 15-20 net-new concepts per week with variations for execution.
- Collaborate with UA Managers to interpret performance data and refine creative direction.
- Provide creative direction and quality feedback to in-house producers, editors, and contractors.
- Utilize AI creative tools to accelerate concepting, scripting, and asset iteration.
- Track creative performance metrics such as CTR, hook rate, and ROAS to inform future briefs.
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