Senior Marketing Strategist
C
CapsLockDigital Marketing
FranceFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ years
- Required Skills
- Project ManagementData AnalysisDigital MarketingA/B testing
Requirements
- 5+ years of experience in Performance Marketing, CRO, Digital Marketing, or Growth Marketing.
- Strong understanding of customer acquisition funnels and landing page optimization.
- Experience planning and evaluating A/B tests.
- Ability to interpret marketing data and make data-driven decisions.
- Strong analytical thinking and problem-solving skills.
- Experience collaborating with cross-functional teams.
- Excellent project management and organizational skills.
- Exceptional communication skills.
- Proficient English language skills.
- Experience with AI tools for marketing research and automation.
Responsibilities
- Conduct market, audience, and competitor research for new and existing clients.
- Develop new landing page concepts and marketing funnels.
- Generate, prioritize, and document CRO hypotheses.
- Plan and manage A/B testing roadmaps across multiple clients.
- Analyze landing page performance and identify optimization opportunities.
- Collaborate with Copywriters, Designers, Video Producers, IT, and Media Buyers throughout the production process.
- Review campaign performance and translate data into actionable insights.
- Identify winning strategies and scale them across similar clients and industries.
- Maintain and expand the company's CRO knowledge base and testing library.
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