Demand Generation Manager
New
G
GroundTruthAdvertising Technology
Remote-first philosophyFull-TimeManager
Salary$85,000 - $115,000 base salary, 15% bonus ($97,750 - 132,250 OTE)
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Job Details
- Experience
- At least 4-6 years in demand gen, performance marketing, or growth marketing
- Required Skills
- HubSpot
Requirements
- 4-6 years of experience in demand generation, performance marketing, or growth marketing.
- Proven track record running paid campaigns that generate pipeline.
- Experience operating across both enterprise B2B and self-serve/SMB models.
- Strong data fluency, including experience with attribution and analytical tools.
- Ability to take a GTM brief and build a comprehensive channel plan.
- Proficiency with AI-assisted execution.
- Experience with Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and programmatic DSPs like The Trade Desk preferred.
- Familiarity with HubSpot or similar marketing automation platforms preferred.
- Experience with budget allocation across brand and performance channels preferred.
- Familiarity with LLMs and Gen-AI platforms preferred.
Responsibilities
- Own B2B Paid digital strategy and execution across search, social, and display.
- Develop user acquisition and lead gen programs targeting enterprise brand marketers, media agencies, and SMB/local advertisers.
- Design email and lifecycle nurture touchpoints to move prospects through the funnel.
- Manage performance agency, platform relationships, and budget pacing.
- Report on demand gen metrics including pipeline contribution, CAC, ROAS, and channel efficiency.
- Monitor performance and challenge channel-specific plans to ensure alignment with goals.
- Partner with Sales to ensure lead quality and optimize towards higher-value customers.
- Develop creative messaging and execute A/B testing.
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