Demand Generation Manager
A
Akkadian LabsB2B SaaS Marketing
Hoboken, New Jersey, United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SEOHubSpotData analytics
Requirements
- 5+ years of experience in B2B SaaS marketing.
- Significant experience generating pipeline through partner-led go-to-market strategies.
- Track record of building partner co-marketing programs producing measurable revenue.
- Proven success scaling revenue and pipeline with clear KPI ownership.
- Experience building ICP and account-tiering frameworks.
- Proficiency in running ABM, paid search/social, and lifecycle email programs.
- Expertise in buying-committee mapping methodologies such as MEDDIC.
- Fluency in HubSpot, including campaign management, attribution, and lifecycle tracking.
- Experience with AI-powered marketing tools for content, forecasting, and ad testing.
- Strong understanding of growth metrics including CAC, LTV, NRR, and ACV.
Responsibilities
- Build, manage, and refine orchestrated account-based and partner-based campaign sequencing.
- Lead multi-channel demand generation including SEM, paid social, programmatic, and retargeting.
- Maintain and update ICP criteria and buying committee maps to prioritize high-value accounts.
- Own the account-level funnel and analyze data to identify and resolve stalled opportunities.
- Develop and execute partner-led demand generation programs with resellers and service providers.
- Standardize HubSpot data structure and attribution for pipeline reporting.
- Supervise the Marketing Coordinator, providing coaching and performance management.
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