Senior Marketing Insights Analyst
P
PaddleB2B SaaS
Location: Toronto; Secondary Locations: UKFull-TimeSenior
Salary110,775 - 144,299 CAD per year
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Job Details
- Experience
- 8+ years
- Required Skills
- SQLSalesforceSnowflakeTableauHubSpotdbtLooker
Requirements
- 8+ years of experience in marketing analytics, marketing operations, or a closely related role.
- Background in a B2B SaaS environment owning measurement or attribution strategy.
- Hands-on experience with a B2B attribution platform (e.g., Dreamdata).
- Experience with CRM and marketing automation stacks (HubSpot and Salesforce).
- Proficiency with BI tooling such as Omni, Looker, or Tableau.
- Solid SQL skills including the ability to join and aggregate data.
- Ability to read and challenge dbt models.
- Expertise in multi-touch attribution and incrementality testing.
- Ability to translate complex data into actionable recommendations.
- Strong stakeholder management and communication skills.
Responsibilities
- Define and deliver decision-ready marketing performance insights to stakeholders.
- Build forecasting and scenario modeling to inform budget allocation and planning.
- Maintain and evolve revenue attribution models and interpret multi-touch data.
- Design and run incrementality tests to validate attribution data.
- Define measurement frameworks and success metrics for marketing campaigns.
- Analyze the buyer journey from lead creation to closed-won revenue in HubSpot and Salesforce.
- Lead campaign post-mortems to identify improvements for future cycles.
- Define GTM data layer requirements for Snowflake and dbt models.
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