Demand Generation Program Manager
G
Grafana LabsB2B Software
USAFull-TimeMiddle
Salary$100,000 - $120,000
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisQA AutomationSalesforceBigQuery
Requirements
- 5+ years of experience in demand generation, growth marketing, or lifecycle marketing at a B2B software company.
- Proven experience running programs in at least two or three channels such as email, paid, events, web, or outbound.
- Experience marketing to existing customers for expansion or cross-sell.
- Hands-on experience building AI automations or agentic workflows.
- Strong data analysis skills with the ability to pull metrics and build leadership-ready reports.
- Strong program management fundamentals including proactive communication and cross-functional collaboration.
- Familiarity with marketing tech stacks including Marketo, Salesforce, and modern data warehouses like BigQuery.
Responsibilities
- Own customer lifecycle demand generation programs for existing customers.
- Build and execute expansion, cross-sell, and adoption plays across email, in-app, web, and field channels.
- Design and implement agentic AI workflows to automate audience building, content generation, and campaign execution.
- Translate marketing signals into actionable insights for sales leadership.
- Instrument programs and report on pipeline impact to ensure effective performance.
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