Head of Marketing
New
J
JobgetherB2B SaaS
Based in Netherlands; Fully remote opportunity with the flexibility to work from anywhere in EuropeFull-TimeManager
SalaryCompetitive compensation package with stock units.
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Job Details
- Experience
- 8+ years
- Required Skills
- SEOHubSpot
Requirements
- 8+ years of experience in B2B SaaS demand generation, inbound marketing, growth marketing, or related fields.
- Proven experience leading marketing teams within high-growth technology companies.
- Demonstrated ability to deliver measurable revenue impact through integrated, multi-channel marketing campaigns.
- Strong leadership skills with experience managing teams, cross-functional initiatives, and external partners.
- Excellent communication and storytelling abilities, combining creative thinking with analytical decision-making.
- Strong understanding of SEO/GEO strategies, content marketing, organic growth, and audience development.
- Experience with marketing automation and analytics tools such as HubSpot, GA4, and Google Tag Manager.
- Familiarity with website CMS platforms and basic HTML/CSS knowledge is strongly preferred.
- Experience using AI tools, AI agents, and workflow automation platforms such as Claude, n8n, Zapier, or similar technologies.
- Data-driven mindset with experience running experiments, measuring performance, and scaling successful initiatives.
- Ability to operate strategically while remaining hands-on in execution.
- Strong ownership, adaptability, and ability to thrive in a remote, fast-paced environment.
Responsibilities
- Own the overall marketing strategy, including demand creation, demand capture, brand growth, and revenue contribution.
- Develop and execute multi-channel inbound marketing programs across SEO/GEO, social media, email, content syndication, community, and performance marketing.
- Build channel-specific strategies and roadmaps to attract, engage, educate, acquire, and retain target customer segments.
- Create scalable content systems based on storytelling, audience psychology, multimedia formats, and performance insights.
- Strengthen organic visibility by developing content strategies optimized for evolving search behaviors and AI-driven discovery.
- Build and activate founder-led marketing initiatives across professional networks, podcasts, speaking opportunities, and earned media channels.
- Leverage AI agents, automation platforms, and workflow systems to improve marketing efficiency and accelerate growth initiatives.
- Partner with Product and Partnerships teams to transform product launches, integrations, and collaboration opportunities into impactful go-to-market campaigns.
- Establish marketing processes, performance frameworks, and measurement systems to optimize campaigns continuously.
- Lead and mentor marketing teams while coordinating effectively with internal stakeholders and external partners.
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