Head of Marketing
V
VentrataTravel Technology
Czechia. PortugalFull-TimeManager
SalaryCompetitive salary and regular salary revaluation.
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Job Details
- Languages
- C1 English
- Required Skills
- Digital MarketingHubSpotCRM
Requirements
- Proven experience leading a B2B SaaS marketing team, ideally in enterprise software with high-value, complex sales cycles.
- Strong track record of developing and executing demand generation and integrated marketing campaigns.
- Hands-on expertise across digital marketing, content, brand and inbound marketing (SEO/GEO).
- Experience partnering closely with Product, Sales and Customer Success to drive commercial outcomes.
- Strong commercial mindset with the ability to prioritise initiatives that deliver measurable business impact.
- Excellent communication, storytelling and content creation skills.
- Experience with HubSpot (or a comparable CRM and marketing automation platform) and marketing performance reporting.
- Ability to balance strategic leadership with hands-on execution, including product positioning and technical writing.
- Proven people leadership, coaching and team development skills.
- C1 English is essential.
Responsibilities
- Define and execute global marketing strategy, brand positioning, and the marketing roadmap.
- Build and scale a demand generation engine to drive qualified pipeline and revenue growth.
- Lead cross-functional go-to-market initiatives for new products, partnerships, and market expansion.
- Develop Product Marketing and Customer Marketing capabilities, including sales enablement and advocacy.
- Strengthen market positioning through competitive intelligence, thought leadership, and consistent messaging.
- Lead and mentor the in-house marketing team, fostering a culture of ownership and AI adoption.
- Manage marketing operations, including the HubSpot tech stack, budget, and performance reporting.
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