Marketing Lead (Accounting AI & Process Automation)
New
R
Red SkyAccounting SaaS
Remote / EUFull-TimeLead
Salary14,000 PLN per month
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Job Details
- Languages
- Proficiency in Polish and English at C1+ level
- Experience
- At least 4 years of experience
- Required Skills
- Data AnalysisContent creationLead GenerationHubSpot
Requirements
- At least 4 years of experience in B2B marketing or a GTM role at a startup or scaleup.
- Proven track record of building customer acquisition strategies.
- Ability to independently create content and marketing materials.
- Analytical mindset and comfort with data, hypothesis testing, and drawing conclusions.
- High autonomy and ability to operate under significant uncertainty.
- Proficiency in Polish and English at C1+ level.
Responsibilities
- Building and executing the GTM strategy for the AI accounting automation platform.
- Identifying and segmenting target audiences (accounting offices, finance departments, SME owners).
- Designing and running lead generation campaigns (outbound, content, paid, partnerships).
- Creating sales and marketing materials (decks, one-pagers, case studies).
- Collaborating with the founder and product team on positioning and value communication.
- Building brand presence in the accounting and fintech ecosystem.
- Monitoring GTM metrics and iterating quickly based on results.
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