Director of Marketing
New
Y
YardzenHome Renovation
We're a remote-first companyFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- Project ManagementData analytics
Requirements
- 7+ years of consumer marketing experience, including experience leading cross-functional marketing initiatives and managing high-impact programs.
- Experience at a DTC or consumer services company at meaningful scale, ideally between $25M and $200M in revenue.
- Strong full-funnel marketer with experience across performance marketing, lifecycle, content and brand.
- Strong brand-building experience, including working with creative agencies and developing campaigns across social, experiential, influencer, and other modern marketing channels.
- Proven ability to execute complex marketing initiatives while balancing multiple priorities in a fast-paced environment.
- Strong analytical skills with experience using metrics such as CAC, conversion, LTV and ROI to make business decisions and optimize performance.
- Excellent project management and organizational skills with exceptional attention to detail.
- Experience building processes and operating systems that help teams execute more effectively at scale.
- Comfortable working cross-functionally and influencing stakeholders across Product, Operations, Sales and Executive Leadership.
- A hands-on leader who enjoys rolling up their sleeves and solving problems alongside the team.
- Experience managing agencies, contractors or external partners is preferred.
Responsibilities
- Partner with the Head of Marketing to translate strategy into quarterly priorities, campaigns and execution plans.
- Lead day-to-day marketing execution across performance marketing, lifecycle, content, partnerships, product marketing and brand initiatives.
- Lead integrated brand campaigns across channels such as social, experiential marketing, influencers, content, and partnerships.
- Own the marketing operating cadence, ensuring projects are delivered on time, cross-functional partners stay aligned and priorities remain on track.
- Drive demand generation and conversion by continuously optimizing acquisition, activation and retention programs.
- Monitor the health of the marketing funnel, identifying opportunities to improve conversion, customer acquisition efficiency and revenue.
- Build reporting and dashboards that provide visibility into key marketing metrics, campaign performance and business impact.
- Manage external agencies, freelancers and marketing partners, holding them accountable for quality, timelines and performance.
- Build scalable marketing processes, workflows and systems that improve speed, collaboration and execution across the organization.
- Develop, mentor and support members of the marketing team while fostering a high-performance, collaborative culture.
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