Director of Marketing
New
Y
YardzenOutdoor Renovation
Remote-first company; Bay Area preferredFull-TimeDirector
Salary150,000 - 175,000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Project ManagementData analytics
Requirements
- 7+ years of consumer marketing experience, including leading cross-functional marketing initiatives.
- Experience at a DTC or consumer services company at meaningful scale, ideally between $25M and $200M in revenue.
- Strong full-funnel marketing experience across performance marketing, lifecycle, content, and brand.
- Strong brand-building experience, including working with creative agencies.
- Proven ability to execute complex marketing initiatives and balance multiple priorities.
- Strong analytical skills with experience using metrics such as CAC, conversion, LTV, and ROI.
- Excellent project management and organizational skills with attention to detail.
- Experience building processes and operating systems that help teams execute at scale.
- Ability to work cross-functionally and influence stakeholders across Product, Operations, Sales, and Executive Leadership.
- Hands-on leadership style with experience managing agencies, contractors, or external partners.
Responsibilities
- Partner with the Head of Marketing to translate strategy into quarterly priorities, campaigns, and execution plans.
- Lead day-to-day marketing execution across performance marketing, lifecycle, content, partnerships, product marketing, and brand initiatives.
- Lead integrated brand campaigns across channels such as social, experiential marketing, influencers, content, and partnerships.
- Own the marketing operating cadence, ensuring projects are delivered on time and priorities remain on track.
- Drive demand generation and conversion by optimizing acquisition, activation, and retention programs.
- Build reporting and dashboards to provide visibility into marketing metrics, campaign performance, and business impact.
- Manage external agencies, freelancers, and marketing partners.
- Build scalable marketing processes, workflows, and systems to improve speed and collaboration.
- Develop, mentor, and support members of the marketing team.
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