Director Marketing Analytics
New
M
MarqetaFintech Payments
Remote, USAFull-TimeDirector
SalaryNational: $200,000 - $250,000; Premium: $207,000 - $258,800; Premium Plus: $214,100 - $267,600
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Job Details
- Experience
- 10+ years in Enterprise B2B marketing analytics, GTM analytics, or growth analytics, with at least 3 years in a people leadership role
- Required Skills
- SQLSalesforceSnowflakeTableauBigQueryLooker
Requirements
- 10+ years in Enterprise B2B marketing analytics, GTM analytics, or growth analytics
- At least 3 years in a people leadership role
- Experience with complex B2B GTM motions including ABM, enterprise sales cycles, partner-influenced deals, and multi-stakeholder buying journeys
- Deep expertise in B2B attribution modeling
- Strong command of revenue engine metrics including pipeline, coverage ratios, CAC, LTV, and go-to-market efficiency
- Proficiency with Salesforce, Marketo or HubSpot
- Proficiency with BI tools like Tableau or Looker
- Proficiency with data warehousing platforms like Snowflake or BigQuery
- Strong proficiency in SQL and experience working directly with warehouse data
- Comfortable with statistical modeling, regression analysis, and cohort analysis
- Experience in fintech, payments, embedded finance, SaaS, or financial services preferred
Responsibilities
- Define and own Marqeta's B2B marketing attribution strategy and partner with RevOps and Finance to land a measurement framework that Sales and the C-suite trust and use
- Build the connective tissue between marketing programs, media investments and revenue outcomes: pipeline sourced, pipeline influenced, deal velocity, win rate by segment, and CAC by channel
- Lead a team of marketing analysts, establishing operating rhythms, analytic standards, and career development frameworks
- Serve as a senior strategic voice in GTM planning, bringing data-driven POVs to budget allocation, channel strategy, ICP prioritization, and campaign investment decisions
- Partner with Demand Generation, Product Marketing, and Brand teams to design measurement frameworks and testing protocols.
- Own executive-level marketing reporting to the CMO, CFO, and Board: translate complex data into clear narratives about where marketing is creating enterprise value
- Build and maintain the marketing data infrastructure in partnership with Data Engineering, ensuring clean, unified data across Salesforce, Marketo, paid channels, and intent platforms
- Develop forecasting models that project Enterprise NAL pipeline contribution from marketing investments, informing quarterly planning and headcount decisions
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