Director, Business Analytics
New
M
MarketbridgeMarketing Consulting
Canada or United States, EST hoursFull-TimeDirector
Salary100,000 - 130,000 USD per year
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Job Details
- Experience
- 8+ years
- Required Skills
- SalesforceHubSpot
Requirements
- 8+ years of experience in marketing analytics, business analytics, or marketing strategy, ideally within an agency or B2B environment
- Strong understanding of multi-channel B2B marketing and measurement, including demand generation campaigns and paid media metrics
- Extensive knowledge of ABM campaign measurement frameworks and success metrics
- Exceptional communication and storytelling skills, with confidence presenting to senior and executive audiences
- Experience working with platforms such as GA4, Google Ads, LinkedIn, 6sense, Demandbase, HubSpot, Marketo, or Salesforce
- Ability to explain analytics, technology, and performance drivers to non-technical stakeholders
- Experience partnering cross-functionally with strategy, media, data, and client teams
- People leadership experience and comfort balancing multiple client engagements
Responsibilities
- Act as a senior, trusted advisor to clients, clearly explaining marketing performance, insights, and recommendations
- Develop measurement frameworks aligned to campaign and business objectives
- Translate complex data into clear narratives, executive summaries, and client-ready recommendations
- Partner with Demand Strategy and Media teams to inform planning and optimization decisions
- Establish and maintain KPI definitions, benchmarks, and reporting standards
- Collaborate with channel and technical teams to validate tracking, data availability, and limitations
- Guide clients through reporting needs, priorities, and interpretation of results
- Lead performance readouts, retrospectives, and ongoing optimization discussions
- Manage team assignments and support the development of analytics talent
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