Senior Manager, Web Strategy
New
S
SmartsheetB2B SaaS
REMOTE, USAFull-TimeManager
Salary$147,500 — $195,000 USD
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Job Details
- Experience
- 10+ years of experience in SEO, web strategy, or digital marketing, with at least 3 years in a role that required managing or leading others
- Required Skills
- TableauSEODigital MarketingSEMrush
Requirements
- 10+ years of experience in SEO, web strategy, or digital marketing.
- At least 3 years of experience managing or leading direct reports.
- Deep expertise in technical SEO, content strategy, and link authority.
- Working knowledge of AEO and AI-powered search trends.
- Demonstrated ability to connect search programs to pipeline and revenue outcomes.
- Experience working in a B2B SaaS environment with complex buyer journeys.
- Strong analytical skills with tools such as GA4, Looker Studio, Google Search Console, AirOps, SEMRush, and Tableau.
- Excellent communication skills for translating strategy to diverse stakeholders.
- Proven experience building and developing teams in a matrixed organization.
- Collaborative approach to working across cross-functional marketing teams.
Responsibilities
- Own and define the SEO and AEO strategy, setting content themes and keyword priorities for pipeline generation.
- Define and maintain a persona-based web journey framework from awareness to action.
- Direct and develop the global, matrixed SEO team with clear expectations and active career support.
- Partner with UX Design, Web Development, and content teams to ensure web experiences match the demand strategy.
- Design reporting methods to assess web performance and pipeline impact using analytics tools.
- Act as a strategic partner to Digital Experience (DXO) and Web Development on conversion rate optimization.
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