- Drive continuous improvements to CMS architecture, website performance, accessibility, and user experience.
- Partner with stakeholders to define and prioritize website enhancements.
- Lead information architecture and content strategy while ensuring brand and regulatory compliance.
- Conduct UX research, A/B testing, and conversion rate optimization (CRO) to improve engagement.
- Execute SEO, AEO, and GEO strategies to improve search visibility.
- Manage daily web operations including publishing, bug resolution, and CMS administration.
- Coordinate cross-functional web initiatives from project intake to launch.
- Establish KPIs and report on website health, traffic, and conversion performance.
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