Web Marketing Manager

New

RevanceAesthetics and skincare

Hybrid from Nashville, TN; remote from all other locationsFull-TimeMiddle

Salary not disclosed

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Job Details

Experience: 5+ years
Required Skills: HTMLCSSProduct ManagementGoogle AnalyticsJiraContent managementSEODigital Marketing

Bachelor's degree in Marketing, Digital Marketing, Business, Communications, Computer Science, or related field.
5+ years of experience managing enterprise websites or digital marketing programs.
3+ years of experience leading web development and design teams or external agencies.
Proficiency with enterprise CMS platforms such as Adobe Experience Manager (AEM), Sitecore, or WordPress.
Working knowledge of HTML, CSS, JavaScript, SEO best practices, and web accessibility standards.
Experience with web analytics platforms such as Google Analytics 4 (GA4) or Adobe Analytics.
Experience managing cross-functional digital projects involving marketing, IT, and creative teams.
Proficiency with project management systems like Jira, Monday.com, or Asana.
Strong organizational and stakeholder management skills.
Ability to manage multiple priorities and projects simultaneously.

Drive continuous improvements to CMS architecture, website performance, accessibility, and user experience.
Partner with stakeholders to define and prioritize website enhancements.
Lead information architecture and content strategy while ensuring brand and regulatory compliance.
Conduct UX research, A/B testing, and conversion rate optimization (CRO) to improve engagement.
Execute SEO, AEO, and GEO strategies to improve search visibility.
Manage daily web operations including publishing, bug resolution, and CMS administration.
Coordinate cross-functional web initiatives from project intake to launch.
Establish KPIs and report on website health, traffic, and conversion performance.

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