Head of Product Marketing - GoBTC Pay
G
GoMiningFintech Payments
Cyprus. Georgia. Poland. Spain. Serbia. LatviaFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- Fluent English
- Experience
- 5+ years
- Required Skills
- SaaS
Requirements
- 5+ years of experience in B2B or B2B2C product marketing or GTM strategy.
- Direct experience in payments, acquiring, fintech infrastructure, or SaaS.
- Proven track record launching products into new markets and building effective sales enablement.
- Experience in category creation where the buyer is unfamiliar with the product.
- Deep understanding of merchant economics including settlement, chargebacks, and checkout conversion.
- Demonstrated ability to work collaboratively with BD or field sales teams across geographies.
- Intellectual honesty in demand analysis and campaign performance reporting.
- Excellent business writing skills and fluency in English.
- Experience in two-sided marketplace GTM strategy is a plus.
- Experience with crypto payments or stablecoin settlement is a plus.
Responsibilities
- Own the category narrative for Bitcoin payments for both merchants and end-users.
- Build the merchant value proposition, messaging, and end-to-end sales enablement materials.
- Drive merchant pipeline growth through acquisition and activation strategies.
- Execute co-marketing campaigns with merchants to build reference cases.
- Partner with institutional stakeholders like banks and wallets on joint marketing initiatives.
- Analyze market feedback and competitive insights to influence product roadmap and campaign metrics.
- Manage the payer-facing proposition and execute market-specific launch playbooks.
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