Senior Manager Marketing Operations & Demand Enablement
J
JobgetherB2B Marketing
IndiaFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 6–10+ years
- Required Skills
- SalesforceHubSpot
Requirements
- 6–10+ years of experience in marketing operations, lifecycle marketing, CRM management, or related roles within a B2B environment.
- 3–5+ years of hands-on HubSpot experience, including workflows, automation, lead scoring, reporting, segmentation, and integrations.
- Proven experience managing demand generation programs such as content syndication, outbound campaigns, and lifecycle marketing initiatives.
- Strong understanding of marketing attribution, UTM tracking, funnel analytics, and pipeline reporting.
- Experience with CRM migrations, system consolidation, and marketing technology optimization.
- Familiarity with integrations involving SDR tools, enrichment platforms, webinar solutions, or event platforms.
- Strong analytical skills with the ability to interpret funnel metrics, identify conversion gaps, and recommend improvements.
- Excellent attention to detail with a focus on data accuracy, reporting quality, and operational consistency.
- Strong project management skills with the ability to manage multiple priorities.
- Ability to translate business requirements into technical marketing solutions.
Responsibilities
- Own and scale the marketing operations ecosystem, including HubSpot architecture, workflows, lifecycle stages, lead scoring, automation, and integrations.
- Manage CRM migration, system consolidation, and ongoing improvements to ensure scalable and reliable marketing infrastructure.
- Ensure accurate lead capture, attribution, routing, and data governance across all marketing channels.
- Develop and maintain UTM strategies, tracking standards, campaign structures, and reporting frameworks in collaboration with web, paid, and SEO teams.
- Build and optimize campaign infrastructure, including forms, lists, workflows, email nurture programs, and lifecycle-based communication journeys.
- Support demand generation initiatives such as content syndication, outbound programs, and AI-driven prospecting campaigns.
- Manage AI SDR program execution, including platform setup, HubSpot integration, sequencing, and continuous improvement.
- Monitor and improve funnel performance from lead generation through MQL, SQL, and pipeline contribution.
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