Product Marketing Lead
S
SWORD HealthDigital Health
Remote-first companyFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 8+ years
- Required Skills
- Artificial Intelligence
Requirements
- 8+ years of B2B Product Marketing experience with a record of launching new products.
- Proven experience marketing complex B2B environments, ideally in health benefits or HR tech.
- Exceptional ability to translate cutting-edge technology into simple, human value propositions.
- Track record of taking campaigns from concept to market launch with measurable impact.
- Expertise in audience research, messaging testing, and deal intelligence analysis.
- Demonstrated AI fluency (Level 1 Explorer minimum) and use of AI tools in daily workflows.
- Strong emotional intelligence for cross-functional influence with product and sales leaders.
- Ability to balance high-level strategy with hands-on content and asset creation.
Responsibilities
- Partner with General Managers to translate AI product capabilities into commercial enterprise offerings.
- Develop clear product tiers, bundles, and solution offerings tailored to employer buying dynamics.
- Map the enterprise buying committee and create sales plays, pitch tracks, and objection handlers.
- Build differentiation-focused messaging centered on ROI, clinical efficacy, and engagement.
- Create high-impact assets including executive pitch decks, ROI models, and case studies.
- Execute full-funnel enterprise campaigns, from new feature drops to open enrollment pushes.
- Equip the commercial team with sales enablement materials to accelerate deal cycles.
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