Director of Product Marketing
F
FMXFacility Management Software
The candidate for this position can be located anywhere in the US.Full-TimeDirector
Salary$140,000-150,000 base salary range
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Job Details
- Experience
- 10+ years in product marketing, including 5+ years leading or managing a product marketing team
- Required Skills
- Market Research
Requirements
- 10+ years in product marketing.
- 5+ years leading or managing a product marketing team.
- Experience in B2B SaaS preferred.
- Strong communication skills for influencing senior stakeholders and leadership.
- Track record of moving quickly from strategy to execution.
- Experience hiring, coaching, and developing product marketers.
- Ability to synthesize market, competitive, and product data into strategy.
- Experience building trust and alignment across product, sales, and marketing leadership.
- Familiarity with facilities management, education, or government sectors is a plus.
Responsibilities
- Own the strategic direction for product marketing, establishing positioning, messaging, and launch frameworks.
- Lead, coach, and grow a team of product marketing managers.
- Serve as the primary connector between Product, Sales, and Demand Generation.
- Lead market research to define Ideal Customer Profile (ICP) and conduct Total Addressable Market (TAM) analysis.
- Direct ongoing competitive analysis to sharpen differentiation and inform leadership strategy.
- Ensure sales teams have the necessary messaging, collateral, and training to improve win rates.
- Define and report on KPIs connecting product marketing to revenue and retention outcomes.
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