Senior Director, Growth Marketing
A
AlmaMental Health
RemoteFull-TimeDirector
Salary200,000 - 234,500 USD per year
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Job Details
- Experience
- 10+ years
- Required Skills
- A/B testing
Requirements
- 10+ years of experience in performance marketing, demand generation, or growth marketing leadership.
- Proven track record of scaling acquisition programs at significant spend levels.
- Experience hiring and leading growth marketing teams of 10+.
- Experience deploying AI-forward or AI-native marketing strategies and tooling.
- Hands-on experience running structured experiments and A/B tests.
- Strong martech and attribution expertise, including incrementality testing, MMM, and privacy-preserving measurement.
- Experience leading a full-funnel strategy and exceeding goals.
- Strong familiarity with consumer growth dynamics.
- Clear communication skills for executives, boards, and non-expert stakeholders.
Responsibilities
- Scale paid acquisition engine across SEM, paid social, programmatic, OLV/OTT, and affiliate channels.
- Define and execute paid marketing roadmap with clear targets, KPIs, and ROI accountability.
- Identify and unlock new growth platforms, including partnerships and external demand sources.
- Collaborate with Brand and Creative teams to accelerate testing velocity.
- Partner with Finance on growth planning to ensure budget and acquisition targets are aligned.
- Oversee full-funnel lifecycle channels for both patients and providers.
- Lead build-vs-buy decisions for martech and channel infrastructure.
- Own measurement framework, including incrementality testing and Media Mix Modeling (MMM).
- Establish measurement frameworks compliant with HIPAA and data privacy constraints.
- Mentor and manage a high-performing, technical team across paid and organic growth.
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