Senior Director, Lifecycle Marketing
New
J
JobgetherConsumer Health
Based in the United StatesFull-TimeDirector
SalaryCompetitive annual salary range of approximately $200,000–$230,000 USD
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Job Details
- Experience
- 8+ years
- Required Skills
- A/B testingCRM
Requirements
- 8+ years of experience in lifecycle, CRM, retention, or growth marketing roles.
- Significant experience in DTC or subscription-based businesses.
- Proven experience building lifecycle programs from the ground up and scaling customer relationship strategies.
- Strong understanding of acquisition and retention funnels, customer segmentation, cohort analysis, and lifetime value optimization.
- Demonstrated ability to use data and experimentation to guide strategic decisions and measure business impact.
- Experience managing lifecycle channels including email, SMS, push notifications, and related customer engagement platforms.
- Deep familiarity with lifecycle marketing technologies such as Iterable, Braze, Klaviyo, or similar platforms.
- Ability to partner effectively with engineering, product, analytics, and marketing teams on data architecture.
- Strong strategic thinking with the ability to translate complex insights into clear recommendations.
- Excellent communication skills with experience presenting to executive stakeholders.
Responsibilities
- Define and execute a comprehensive lifecycle marketing strategy spanning acquisition nurture, onboarding, engagement, retention, churn prevention, and winback initiatives.
- Own customer journey architecture across email, SMS, push, and emerging lifecycle channels, ensuring consistent and valuable customer experiences.
- Build and optimize acquisition lifecycle programs, including lead capture, welcome journeys, education flows, cart abandonment, and conversion campaigns.
- Develop retention strategies focused on improving customer lifetime value, reducing churn, and increasing reactivation rates.
- Establish a lifecycle experimentation framework using holdouts, incrementality testing, and performance analysis.
- Partner with Growth, Product, Data, and Commercial teams to align lifecycle initiatives with broader business objectives.
- Provide strategic leadership and mentorship to build a high-performing lifecycle marketing team.
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