Senior Director, Lifecycle Marketing
New
S
Seed HealthHealth & Wellness
This position is US-based and 100% remote.Full-TimeDirector
Salary$200-$230K
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Job Details
- Experience
- 8+ years in lifecycle, CRM, or retention marketing
- Required Skills
- Data AnalysisShopifyCRM
Requirements
- 8+ years of experience in lifecycle, CRM, or retention marketing.
- Meaningful depth in subscription or DTC businesses at scale.
- Proven experience owning both acquisition and retention lifecycle funnels.
- Strong analytical skills, including fluency in cohort analysis, retention modeling, and incrementality.
- Deep familiarity with modern lifecycle tooling such as Iterable, Braze, or Klaviyo.
- Strong understanding of data architecture to partner with engineering and data teams.
- Experience building lifecycle programs from first principles.
- Clear, structured communication skills for executive stakeholders.
- Bonus: Experience in health, wellness, or premium consumer brands.
- Bonus: Familiarity with Shopify and subscription platforms.
- Bonus: Exposure to personalization or ML-driven targeting systems.
Responsibilities
- Own the end-to-end lifecycle strategy, including acquisition nurture, conversion, activation, engagement, retention, and winback.
- Manage strategy and execution across email, SMS, and push channels with end-to-end journey architecture ownership.
- Build and optimize pre-purchase journey architecture, including welcome series and cart abandonment flows.
- Develop and own a data-backed winback program to recover lapsed members.
- Lead lifecycle experimentation, including incrementality testing and measurement framework development.
- Partner with Growth, Product, and Data teams to define cross-sell, expansion, and personalization strategies.
- Lead and mentor a high-performing lifecycle team.
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