International Field Marketing Lead
New
H
HirevueB2B SaaS
United KingdomFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 7 to 10+ years
- Required Skills
- SalesforceStakeholder managementHubSpot
Requirements
- 7 to 10+ years of proven success in B2B SaaS demand generation, field marketing, or regional marketing leadership.
- Hands-on experience supporting and growing B2B technology pipelines across EMEA and/or APAC markets.
- Strong stakeholder management skills with the executive presence to partner with Sales VPs and directors.
- Proven track record in designing high-touch executive experiences, customer programs, and targeted ABM plans.
- Highly comfortable navigating modern marketing ecosystems.
- Proficiency in Salesforce and HubSpot.
- Experience with webinar and event platforms such as Goldcast.
- Familiarity with marketing attribution tools.
- Ability to blend strategic long-term thinking with agile day-to-day execution.
- Ability to work from a distraction-free home environment.
Responsibilities
- Develop, execute, and scale international field marketing roadmap across EMEA and APAC.
- Act as primary marketing liaison to International Sales, Customer Success, and BDR leadership.
- Establish best practices and playbooks for consistent customer experiences.
- Partner with central teams to launch multi-channel campaigns tailored for localized markets.
- Own end-to-end strategy and execution for regional field events, executive roundtables, and webinars.
- Create and launch account-based marketing (ABM) programs for enterprise opportunities.
- Discover and showcase international success stories through customer advocacy.
- Define, track, and report on marketing performance indicators (KPIs) and ROI.
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