Event Marketing Manager
M
Merkle ScienceBlockchain Intelligence
LondonFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- Minimum two years
- Required Skills
- Project ManagementSalesforceBudget management
Requirements
- Minimum two years of experience in event marketing or field marketing.
- Knowledge in trade show project management, including strategy, messaging, design, logistics, vendor management, budget, execution, and post-event analysis.
- Experience operating within B2B or B2G marketing ecosystems preferred.
- Proactive and self-motivated work style.
- Excellent organizational and communication skills.
- Ability to present strategy and results to senior leadership.
- Ability to manage multiple priorities in a fast-paced environment.
- Proficiency with Salesforce reporting and analysis of marketing funnel metrics.
- Willingness to travel occasionally (less than 20%).
Responsibilities
- Collaborate with Account Executives to ensure alignment of event marketing strategy with account plans.
- Plan, execute, and track all aspects of event presence globally to maximize lead generation and pipeline growth.
- Define marketing objectives and metrics, conduct post-event evaluations, and measure impact against KPIs.
- Manage event marketing budgets, report on utilization, and track costs.
- Act as point of contact and workstream leader for event marketing, collaborating with cross-functional teams.
- Communicate logistical information clearly to event attendees for a seamless experience.
- Evaluate third-party opportunities and manage vendor relationships to enhance market exposure and quality.
- Coordinate with teams and suppliers to ensure execution of deliverables on schedule and within budget.
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