Senior Consumer & Marketing Insights Manager
New
N
NovakidEdTech
100% remoteFull-TimeSenior
SalaryCompetitive compensation, bonuses, and stock options
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Job Details
- Languages
- English
- Required Skills
- Data AnalysisStakeholder managementMarket Research
Requirements
- Senior-level experience in consumer and marketing insights.
- Strong quantitative and qualitative research capabilities.
- Commercially minded with the ability to connect customer understanding to business strategy.
- Proactive mindset in identifying key business questions.
- Excellent communication skills for presenting complex findings to senior and C-level stakeholders.
- Proven ability to facilitate alignment and obtain explicit decisions from stakeholders.
- Comfortable challenging assumptions using evidence-based research.
- Fluent English speaker.
Responsibilities
- Partner with business leaders to identify and prioritise the customer, market and brand questions most relevant to Novakid’s strategic goals.
- Design and execute rigorous quantitative and qualitative research, including panel studies, surveys, focus groups and appropriate AI-enabled research methodologies.
- Analyse and interpret data to produce clear, unbiased and commercially relevant insights.
- Translate insights into specific recommendations, explaining the expected business opportunity, supporting evidence, risks and proposed success metrics.
- Facilitate decision sessions with relevant stakeholders and ensure that each recommendation is accepted, rejected or deferred with a documented rationale.
- Co-create action plans in which every approved recommendation has a named business owner, deadline and success metric.
- Follow up on agreed actions, measure the results of implemented recommendations and capture lessons for future decision-making.
- Lead a monthly Research Council to prioritise research, review findings, make decisions and track outcomes.
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