Senior Director of Growth
New
N
NysonianConsumer Products
United States, 9-5 ESTFull-TimeDirector
SalaryUSD $170,000 to $230,000
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Job Details
- Required Skills
- Data AnalysisShopify
Requirements
- Proven track record of materially scaling a DTC business.
- Expert-level Meta Ads knowledge, including account auditing and diagnosis.
- Exceptional performance creative judgment and direct-response copywriting skills.
- Practical experience building high-converting landing pages, funnels, and upsell flows.
- Deep understanding of ecommerce, Shopify, CRO, subscription models, and lifecycle marketing.
- Strong analytical skills with the habit of working directly with raw data.
- AI-forward working habits, utilizing tools like ChatGPT or Claude for research and content velocity.
- Experience leading specialists across paid media, design, and product functions.
- Ability to operate in a 50% personal-execution role, including direct work on copy and account analysis.
Responsibilities
- Architect the complete customer journey from first ad impression through app activation and repeat purchase.
- Develop a prioritized testing roadmap for creative, landing pages, offers, and acquisition.
- Own top-of-funnel performance creative strategy, including directing video editors and personally writing scripts and copy.
- Lead paid acquisition strategy and provide expert direction to media buyers, maintaining active command of Meta account performance.
- Design and build high-converting landing pages, advertorials, and checkout flows.
- Execute a CRO roadmap using analytics, heatmaps, and customer research.
- Direct retention and product teams to optimize app subscription, trial conversion, and customer value.
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