Brand Marketing Lead
New
V
ValseaIGaming
Fully remote from anywhere within SpainFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 5+ years in a marketing management or senior marketing role, with at least 2 years in iGaming
- Required Skills
- Project ManagementData AnalysisJiraStakeholder managementCRM
Requirements
- 5+ years in a marketing management or senior marketing role.
- At least 2 years of experience in iGaming (casino, sportsbook, poker, or adjacent).
- Proven experience as a marketing project lead or campaign manager.
- Deep understanding of iGaming player acquisition and lifecycle management.
- Strong brand sensibility with the ability to critically evaluate creative, copy, and UX.
- Data-literate with experience interpreting dashboards and A/B test results.
- Excellent stakeholder management and communication skills.
- Proficiency with project management tools such as Jira.
- Knowledge of gambling compliance and marketing regulations.
Responsibilities
- Own the full marketing calendar including planning, briefing, and coordinating simultaneous campaigns.
- Translate CMO strategy into actionable project roadmaps with clear timelines and KPIs.
- Serve as the single point of contact for live marketing initiatives, resolving blockers across departments.
- Facilitate weekly cross-functional sprint reviews to ensure deliverables are on track and within budget.
- Collaborate with the Acquisition team on creative strategy and landing page optimisation.
- Manage and evolve brand guidelines in partnership with design leadership.
- Track and report campaign performance metrics, consolidating KPIs into an executive-view marketing dashboard.
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