Email Marketing Manager
New
Z
ZeelyAI Marketing Platform
Remote-first формат: працюй звідки зручноFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ роки досвіду
- Required Skills
- Data AnalysisSaaSA/B testingCRM
Requirements
- 3+ years of experience in email marketing, CRM, lifecycle, or retention roles within product-based or SaaS companies.
- Proven experience developing onboarding, lifecycle, retention, reactivation, and win-back flows.
- Demonstrated ability to impact key metrics such as activation, conversion, retention, and revenue through CRM communications.
- Proficiency in data analysis, including funnels, user segments, and campaign result assessment.
- Experience planning and executing A/B tests from hypothesis to analysis.
- Solid understanding of activation, retention, and monetization mechanics for subscription or usage-based products.
- Experience managing large user bases (100k+ MAU) and high volumes of CRM communications.
- Strong knowledge of segmentation, personalization, and behavioral/event-driven communication strategies.
- Hands-on experience with email marketing and CRM platforms, automation, and trigger-based scenarios.
- Strong collaborative skills to work with Product, Analytics, Engineering, and Growth teams.
- Demonstrated autonomy, attention to detail, and a hands-on approach to launching and optimizing campaigns.
Responsibilities
- Develop CRM- and email-communications across the entire user journey, from registration to activation, retention, and reactivation.
- Create and launch email, push, and in-app communications that help users realize product value and reach key actions.
- Manage onboarding, lifecycle, retention, reactivation, and win-back flows based on user behavior and data.
- Launch CRM initiatives that impact conversion rates, ARPU, LTV, churn, and total revenue.
- Develop segmentation and personalization strategies, transitioning from mass mailings to behavioral and event-driven scenarios.
- Plan and conduct A/B tests by forming hypotheses, analyzing results, and scaling successful solutions.
- Collaborate with Product, Analytics, Engineering, and Growth teams to improve CRM processes, tools, and infrastructure.
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