Email & SMS Marketing Manager
V
ValatamEcommerce Marketing
Caracas, Capital District, Venezuela, Bolivarian Republic of. Argentina. Colombia. Peru. Ecuador. NicaraguaFull-TimeMiddle
SalaryUSD 1288$/month (final rate will be experience-based)
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Job Details
- Experience
- 5+ years
- Required Skills
- A/B testing
Requirements
- 5+ years of hands-on experience in email and SMS marketing for DTC ecommerce brands.
- Expert-level experience with Klaviyo (campaigns, automation, segmentation, analytics, deliverability).
- Proven experience managing SMS marketing programs using Postscript or similar platforms.
- Strong copywriting skills with the ability to adapt to established brand voices.
- Experience designing polished, customer-facing marketing emails without dedicated design support.
- Demonstrated ownership of retention marketing performance, revenue generation, and list health.
- Strong analytical and reporting capabilities for data-driven optimization.
- Experience developing and optimizing customer lifecycle marketing programs.
- Ability to work independently in remote, fast-paced environments.
Responsibilities
- Develop and execute monthly email and SMS marketing calendars aligned with business objectives.
- Build, maintain, and optimize automated flows including welcome sequences, post-purchase, and win-back campaigns.
- Create and refine customer segmentation strategies to improve list health and engagement.
- Write brand-aligned copy and design marketing emails independently.
- Manage and report on KPIs including revenue attribution, conversion rates, and subscriber growth.
- Execute A/B testing on content, subject lines, and segmentation to drive performance improvements.
- Manage technical email authentication and deliverability, including SPF, DKIM, DMARC, and domain strategies.
- Ensure compliance with marketing regulations such as CAN-SPAM and TCPA.
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