Digital Marketing Specialist
New
G
GP StrategiesDigital Marketing
ColombiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Advanced English (C1 or above)
- Experience
- 3–5 years
- Required Skills
- Data AnalysisA/B testing
Requirements
- 3–5 years of hands-on experience in B2B paid media, demand generation, or digital marketing.
- Hands-on experience managing paid campaigns on LinkedIn Ads and Google Ads.
- HubSpot Marketing Hub experience (2–3+ years) covering email, segmentation, and reporting.
- Data-driven mindset with the ability to make decisions based on performance analytics.
- Advanced English (C1 or above) written and spoken proficiency.
- Strong B2B copywriting skills.
- Ability to translate strategic messaging into campaign execution.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
Responsibilities
- Plan, build, and manage B2B paid media campaigns, primarily across Google Ads and LinkedIn Ads.
- Develop and optimize audience targeting, ad copy, and creative assets.
- Build and execute email marketing campaigns and nurture flows using HubSpot Marketing Hub.
- Manage campaign execution in HubSpot, including segmentation, workflows, and UTM tracking.
- Monitor performance, provide insights to stakeholders, and run A/B tests to improve outcomes.
- Register and manage campaigns through internal governance and GTM processes.
- Coordinate with content, creative, and web teams for campaign assets.
- Partner with operations teams on lead data quality, attribution, and reporting.
- Support ABM initiatives including account targeting and execution.
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