Digital Marketing & Content Specialist
New
N
NILOBeverage / CPG
El Salvador. Guatemala. Colombia. Mexico. Nicaragua. Costa RicaFull-TimeMiddle
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Languages
- Intermediate to advanced English
- Experience
- 3+ years
- Required Skills
- Data AnalysisDigital Marketing
Requirements
- 3+ years of experience in influencer marketing, paid media, digital marketing, or similar roles.
- Experience managing Meta Ads and/or TikTok Ads campaigns.
- Experience coordinating influencers, creators, or UGC collaborations.
- Strong understanding of Instagram, TikTok, and social media trends.
- Ability to think creatively while also understanding performance metrics and growth strategies.
- Experience planning social media content calendars or campaign strategies.
- Strong communication and negotiation skills.
- Comfortable working independently in a remote environment.
- Intermediate to advanced English required.
- Experience working with US-based brands or audiences is a strong plus.
- Experience in wellness, beverage, CPG, fitness, or lifestyle brands is a plus.
Responsibilities
- Identify, research, and contact influencers aligned with the brand across different niches and audiences.
- Build and maintain long-term relationships with creators and influencers while negotiating partnerships and campaigns.
- Coordinate deliverables, timelines, and campaign expectations with influencers.
- Create, launch, and optimize paid campaigns in Meta Ads Manager and TikTok Ads.
- Monitor campaign performance, adjust targeting/budgets, and track metrics to improve conversions.
- Collaborate with the Brand Designer to organize and plan social media content strategies.
- Develop creative ideas for reels, TikToks, and campaigns.
- Provide biweekly and monthly performance reports and growth recommendations.
View Full Description & ApplyYou'll be redirected to the employer's site
