Product Marketing Lead
N
NivodaB2B Marketplace
Remote - European timezone, European timezoneFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ years
- Required Skills
- Data Analysis
Requirements
- 5+ years of experience in product marketing, ideally in a B2B or marketplace environment.
- Strong track record of positioning products and executing successful product launches.
- Expertise in writing clear, sharp, and persuasive messaging.
- Strategic ability to define market segments and positioning wedges.
- Proficiency in data analysis and customer research to inform strategy.
- Proven ability to work effectively across sales and product functions.
- Experience operating as a senior individual contributor in a high-growth, lean environment.
- Demonstrated interest in utilizing AI tools to improve efficiency and effectiveness.
- Ability to build processes from scratch.
- Must be able to communicate effectively in English.
Responsibilities
- Define and refine product positioning and messaging based on customer insights.
- Lead end-to-end go-to-market strategy for new product launches.
- Develop competitive intelligence and messaging to win against market alternatives.
- Create sales enablement materials including decks, one-pagers, and talk tracks.
- Own narrative and messaging for core product and positioning website pages.
- Collaborate with product and growth teams to ensure product development and marketing are aligned.
- Conduct customer research and win/loss analysis to ground marketing in customer truth.
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