Performance Marketing Manager
New
J
JobgetherMarketing
Flexibility to work from EuropeFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- Data AnalysisGoogle AnalyticsTableauA/B testing
Requirements
- Proven experience in performance marketing, digital acquisition, or marketing analytics with responsibility for optimizing paid traffic performance.
- Strong understanding of performance marketing metrics, attribution models, conversion funnels, and customer lifecycle analysis.
- Experience working with business intelligence and analytics platforms such as Tableau, Google Analytics, FullStory, or similar.
- Solid knowledge of user segmentation, cohort analysis, customer journey mapping, and user flow optimization.
- Hands-on experience designing, analyzing, and interpreting A/B tests.
- Excellent analytical skills with the ability to interpret large datasets and translate findings into business recommendations.
- Strong communication and stakeholder management skills.
- Proactive mindset with excellent organizational skills.
- Experience in iGaming, traffic buying (CPL/CPA models), advertising networks, Binom, or Keitaro is an advantage.
Responsibilities
- Monitor, analyze, and optimize key performance metrics across marketing funnels and acquisition channels.
- Evaluate campaign effectiveness using KPIs such as ROI, LTV, ARPU, CTR, CPC, CPM, CPA, CPL, GGR, and NGR.
- Prepare and present regular performance reports and strategic recommendations to stakeholders.
- Conduct in-depth data analysis to identify patterns and optimization opportunities.
- Audit and optimize conversion funnels, landing pages, and user journeys.
- Develop and validate hypotheses through A/B testing.
- Analyze competitor activities and market trends to support strategic marketing initiatives.
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