Creative Strategist - Performance Marketing
New
P
PetLab Co.DTC Pet Supplements
Remote In UK or Hybrid with occasional travel to our central London OfficeFull-TimeSenior
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 3+ years
- Required Skills
- Data AnalysisA/B testing
Requirements
- 3+ years of experience in creative strategy or performance creative roles.
- Experience working in high-growth, paid social-led DTC brands.
- Deep expertise in Meta and TikTok advertising ecosystems.
- Strong analytical skills with the ability to interpret performance data to inform creative decisions.
- Proven track record of driving revenue growth through paid creative.
- Experience briefing or directing creators, influencers, or UGC production.
- Strong understanding of performance marketing metrics (ROAS, CPA, CTR, Hook Rate, etc.).
- Portfolio of direct-response ad concepts, scripts, or campaigns that delivered measurable results.
- Excellent communication skills for presenting insights and defending creative decisions.
Responsibilities
- Analyze ad platform performance metrics including Hook Rate, Hold Rate, CTR, CPA, and ROAS to identify creative patterns.
- Develop direct-response creative concepts, scripts, and storyboards using frameworks like AIDA to drive conversions.
- Brief UGC creators, influencers, and video editors with detailed production requirements and performance insights.
- Manage a structured creative testing roadmap, designing A/B tests to isolate variables and iterate on winning ad content.
- Conduct competitor and market research to ensure ad creative remains platform-native and effective.
View Full Description & ApplyYou'll be redirected to the employer's site
