Marketing Analytics Lead
New
U
UpGuardCybersecurity SaaS
Australia; for applications to positions in the United States, please note, at this time we can only support hiring in the following US states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC.Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4+ years
- Required Skills
- Business IntelligenceData modelingSaaSBigQuerydbtLooker
Requirements
- 4+ years delivering analytics solutions for Marketing teams within a high-growth SaaS company.
- Deep working knowledge of channel logic across paid, organic, lifecycle, partner, and field marketing.
- Fluency in attribution methodologies including multi-touch, incrementality, and marketing mix modelling.
- Demonstrated ability to translate ambiguous marketing requirements into well-structured dbt models and clear metric definitions.
- Experience in a consulting role managing a diverse portfolio of projects.
- Strong understanding of modern data infrastructure including cloud data warehouses like BigQuery.
- Proficiency in ELT/ETL tools and modern data visualisation tools like ThoughtSpot, OMNI, or Looker.
- Hands-on dbt model authorship experience.
- Exceptional business acumen with the ability to identify key performance indicators.
- Excellent verbal and written communication skills to influence technical and non-technical audiences.
Responsibilities
- Generate actionable insights from multi-source marketing data to inform channel investment and pipeline strategy.
- Partner with marketing leaders across demand gen, field, and brand to translate evolving requirements into high-impact analytics deliverables.
- Design and maintain the attribution framework, including first and multi-touch attribution and incrementality testing.
- Develop metrics and dashboards for paid media, organic, lifecycle, and partner marketing programs.
- Collaborate with data engineering to construct foundational marketing data assets using dbt models.
- Provide self-service and conversational analytics capabilities via user-friendly BI dashboards.
- Conduct hands-on technical analysis to diagnose marketing challenges like channel saturation and lead quality decay.
- Connect marketing investment to pipeline, ARR, and payback for commercial growth analysis.
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