Lead Data Analyst, Marketing
New
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Launch PotatoDigital Media
Arlington, VA (remote); Baltimore, MD (remote); Buffalo, NY (remote); Jersey City, NJ (remote); Manchester, NH (remote); New York, NY (remote); Philadelphia, PA (remote); Stamford, CT (remote)Full-TimeLead
Salary$120,000 to $150,000 per year, paid semi-monthly
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Job Details
- Experience
- Minimum 7 years
- Required Skills
- SQLBusiness IntelligenceData AnalysisMicrosoft Power BITableau
Requirements
- Minimum 7 years of experience in business intelligence or analytics.
- Direct experience in performance or affiliate marketing.
- Expert level SQL skills and comfort working with unstructured, complex data.
- Advanced LookML development experience (or equivalent in Power BI or Tableau).
- Proven ability to own reporting end-to-end, from raw data pipeline to final dashboard.
- Strong ability to connect data insights to business levers like campaign performance and conversion rates.
- Experience partnering with cross-functional teams to drive data-literacy and influence business decisions.
Responsibilities
- Own the reporting infrastructure that powers decision-making across key business verticals.
- Partner closely with Yield, Paid Media, and Account Management teams to uncover trends and insights.
- Conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance.
- Audit, standardize, and maintain reporting dashboards to ensure data accuracy and team data-literacy.
- Act as a trusted analytical partner by providing proactive recommendations rather than just reporting findings.
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