Lead Analytics Manager
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Launch PotatoDigital Media
Arlington, VA (remote); Baltimore, MD (remote); Buffalo, NY (remote); Jersey City, NJ (remote); Manchester, NH (remote); New York, NY (remote); Philadelphia, PA (remote); Stamford, CT (remote)Full-TimeManager
Salary$120,000 to $150,000 per year, paid semi-monthly
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Job Details
- Experience
- Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing.
- Required Skills
- SQLBusiness IntelligenceData AnalysisMicrosoft Power BITableau
Requirements
- Minimum 7 years of experience in business intelligence or analytics.
- Direct experience in performance or affiliate marketing.
- Expert-level SQL skills with comfort handling unstructured, complex datasets.
- Advanced LookML development skills or equivalent expertise in Power BI or Tableau.
- Experience owning reporting end-to-end from pipeline to dashboard.
- Strong ability to partner with business teams to connect data to performance levers.
- Demonstrated ability to drive data adoption and literacy across teams.
- Strong business acumen with a focus on understanding business drivers and monetization.
Responsibilities
- Own the reporting infrastructure for Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals.
- Partner closely with Yield, Paid Media, and Account Management teams to uncover trends and perform retrospective analysis.
- Conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance.
- Audit, standardize, and maintain reporting dashboards to ensure accuracy and drive team data literacy.
- Translate business questions into technical data requirements to support informed decision-making.
- Provide actionable recommendations based on data rather than just reporting findings.
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