Vice President - B2B Marketing & Demand Generation
T
TillsterRestaurant Technology
Remote (U.S. based – West Coast California Candidates Preferred)Full-TimeVp
Salary$190,000–$225,000 base + equity
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Job Details
- Required Skills
- SalesforceHubSpotCRM
Requirements
- Senior B2B marketing leadership experience.
- Deep expertise in demand generation strategies.
- Proficiency with CRM and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce).
- Experience managing campaigns targeting QSR, hospitality, or enterprise tech audiences.
- Ability to execute strategic initiatives hands-on.
- Data-driven decision-making skills.
- Collaborative mindset to work across sales, product, and leadership teams.
Responsibilities
- Architect and execute a full-funnel demand generation strategy from awareness to pipeline acceleration.
- Drive lead generation, nurture, scoring, and conversion strategies focused on ROI.
- Launch digital campaigns, events, and field marketing initiatives to generate buzz and results.
- Develop content including white papers, case studies, and videos to establish thought leadership.
- Optimize marketing technology stack including CRM, automation tools, and analytics platforms.
- Ensure alignment between sales and marketing teams while empowering SDRs with training and materials.
- Oversee PR, media strategy, and agency relationships.
- Manage company presence at tradeshows, client summits, and industry events.
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