Lifecycle Marketing Manager
R
Rezilient HealthHealthcare
United StatesFull-TimeMiddle
SalaryCompetitive base compensation
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Job Details
- Experience
- 5–8 years
- Required Skills
- HubSpotData analytics
Requirements
- 5–8 years of experience in lifecycle marketing, CRM marketing, or customer marketing.
- Healthcare marketing experience required.
- Startup or high-growth company experience required.
- Expert-level experience building campaigns and customer journeys in Customer.io.
- Strong experience using HubSpot for marketing automation, lead nurturing, segmentation, and campaign execution.
- Experience managing lifecycle marketing across multiple audiences, including B2B and consumer or member engagement.
- Strong analytical and technical skills to interpret customer behavior and campaign performance.
- Excellent project management skills to manage multiple initiatives simultaneously.
- Experience working cross-functionally with Marketing, Product, Engineering, Sales, Customer Success, and Data teams.
- Experience using AI tools to improve marketing workflows and content development.
- Ability to work independently in a fast-paced environment.
Responsibilities
- Architect and execute lifecycle marketing strategies across B2B2C and B2B audiences from awareness through retention.
- Lead lifecycle marketing for new customer launches, seasonal campaigns, webinars, events, and integrated marketing initiatives.
- Build and optimize sophisticated lifecycle journeys in Customer.io and HubSpot, including email, SMS, push, and in-app messaging.
- Partner with Product, Engineering, and Data teams to define behavioral events, segments, and campaign triggers.
- Collaborate with Sales, Customer Success, and Clinical Operations to ensure alignment with business priorities.
- Monitor and optimize campaign performance through data-driven A/B testing and analysis.
- Utilize AI and emerging marketing technologies to accelerate campaign development and personalization.
- Ensure all communications comply with HIPAA requirements and healthcare marketing best practices.
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