Lead Brand Strategist
I
Interactive StrategiesDigital Agency
United StatesFull-TimeLead
Salary$110,000 – $130,000 (commensurate with experience)
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Job Details
- Experience
- 10+ years
- Required Skills
- Market Research
Requirements
- 10+ years of experience leading brand strategy engagements.
- Proven track record in research as a core, hands-on part of practice.
- Demonstrated experience designing and running research (surveys, interviews, focus groups).
- Ability to synthesize research findings into strategic frameworks.
- Experience producing strategy documentation: personas, audience segmentation, competitive analysis, positioning frameworks, and messaging architecture.
- Comfort partnering with creative direction to articulate strategic intent for creative execution.
- Familiarity with how brand strategy connects to digital strategy, web experience, and marketing channels.
- Excellent oral and written communication skills.
- Experience developing client relationships and account growth strategies.
- Agency experience is a plus.
Responsibilities
- Lead brand discovery through stakeholder interviews, workshops, and brand research.
- Design and conduct user and market research—qualitative and quantitative—to uncover audience motivations, perceptions, and unmet needs.
- Synthesize research into actionable strategy deliverables—audience personas, brand narratives, positioning frameworks, value propositions, and messaging strategy.
- Define brand platforms (mission, vision, values, personality, messaging hierarchy) and partner with a creative director to translate definitions into visual/verbal expression.
- Extend brand strategy into digital strategy, providing direction on web experience and marketing initiatives.
- Serve as the strategic throughline across engagements, ensuring solutions remain grounded in research.
- Build collaborative client relationships by facilitating workshops, presenting findings, and guiding decision-making.
- Contribute to business development by shaping strategy-related proposals and approaches.
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