Sr. Manager, Brand Marketing
J
JobgetherMarketing
Remote work flexibility within the United States.Full-TimeManager
Salary$145,000 to $165,000 USD per year
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Job Details
- Experience
- Minimum of 8 years of experience in brand marketing, consumer marketing, or a related discipline; at least 2 years in a manager-level or higher leadership position.
- Required Skills
- Project ManagementPeople ManagementMarket Research
Requirements
- Bachelor’s degree in Marketing or a related field; equivalent professional experience considered.
- Minimum of 8 years of experience in brand marketing, consumer marketing, or a related discipline.
- At least 2 years of experience in a manager-level or higher leadership position.
- Proven experience developing and executing go-to-market strategies, including positioning, value propositions, sales enablement, pricing, and channel strategies.
- Strong understanding of consumer behavior, market trends, competitive analysis, and brand storytelling.
- Demonstrated ability to lead cross-functional initiatives and influence stakeholders across multiple teams.
- Experience managing, mentoring, and developing high-performing teams.
- Strong analytical skills with the ability to translate insights and performance data into actionable strategies.
- Excellent communication, organizational, and project management skills with the ability to manage multiple priorities.
- Ability to thrive in a collaborative, innovative, and results-driven environment.
Responsibilities
- Develop and execute go-to-market strategies for product portfolios, including defining target consumers, value propositions, messaging frameworks, launch narratives, and marketing priorities.
- Analyze market research and consumer insights to identify trends and provide recommendations that influence product development, positioning, packaging, and customer experience.
- Lead the creation and execution of integrated brand campaigns, ensuring alignment with brand standards, strategic objectives, and desired business outcomes.
- Oversee marketing content development across channels, ensuring consistency, quality, and effectiveness of brand messaging.
- Monitor campaign performance, analyze KPIs, and identify opportunities to optimize marketing strategies and improve portfolio results.
- Partner with product, design, merchandising, sales, channel, and marketing teams to create cohesive customer experiences and accelerate business growth.
- Establish scalable marketing frameworks, processes, and best practices while defining performance metrics for the team.
- Act as a brand champion, ensuring consistency across customer touchpoints, packaging, wholesale, and direct-to-consumer experiences.
- Identify and recommend growth opportunities, experiments, and improvements to strengthen brand performance.
- Lead, coach, and develop a high-performing marketing team while fostering collaboration and continuous improvement.
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