Marketing Director, Brand Culture
S
Sony Interactive EntertainmentGaming, Entertainment
United States, RemoteFull-TimeDirector
Salary$212,000 — $318,000 USD
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Job Details
- Experience
- 15+ years
- Required Skills
- Project ManagementCross-functional Team LeadershipMarket Research
Requirements
- Bachelor’s degree in marketing, advertising, or related field.
- 15+ years of experience building culturally relevant brands within gaming, entertainment, sports, fashion, music, technology, or consumer lifestyle.
- Proven experience defining and driving youth culture strategy for a global brand.
- Deep expertise working with creators, influencers, talent, and cultural partners in social-first environments.
- Strong understanding of Gen Z and emerging youth audiences, including platforms, communities, and behaviors.
- Track record of translating cultural insights into breakthrough marketing programs and platforms at a global scale.
- Experience managing agencies and external partners.
- Strong project management abilities, including prioritizing tasks and managing resources.
- Experience influencing senior leadership and leading cross-functional teams across multiple regions.
Responsibilities
- Define long-term cultural vision and point of view for youth audiences globally.
- Establish the brand’s key intersection with entertainment, music, fashion, and sports.
- Drive ongoing research into youth culture and gaming culture.
- Embed cultural strategy across Brand Marketing, Partnerships, Social, Influencer Marketing, Events, and Creative teams.
- Create scalable global platforms and activations that connect PlayStation to youth culture.
- Establish measurement frameworks for relevance, engagement, brand affinity, and impact.
- Lead and partner with cross-functional teams and senior leadership.
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